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Methodology
Marketing consists of both sales and advertising and is arguably one of the most important aspects of your business; who would you sell to if you didn’t have leads? Many business owners started by doing all of the marketing for their business and they have been able to survive. However, if you don’t have a cohesive, professional marketing plan, just surviving is all you are going to do. In order to grow into the size of business you really want, it takes a team of highly trained professionals who know your industry and your target market as well as a successful methodology.
With an experienced advertising agency like IEV Media, you will get the team you need as well as our proven methodology for driving sales. Our marketing methodology is broken down in 5 steps:
- Step 1: Understanding the market climate and marketing strengths & weaknesses through research of your target market, competitors and your current marketing efforts
- Step 2: Developing a marketing strategy
- Step 3: Building a marketing plan
- Step 4: Implementation of the marketing plan
- Step 5: Monitoring the success of the plan
In today’s advertising world you may have already seen freelance “artists” advertising their services at rock-bottom prices. This is especially true with web site creation, many companies & individuals sell themselves as “someone who specializes in doing only websites for xx years”. To the average business owner this seems like the “logical choice” but your marketing campaign needs to be a cohesive whole rather than a sum of different parts and it takes more than one person to get your message across clearly. Many people confuse marketing tactics with marketing strategy. Edgy names, clever tag lines, cool logos, visual identity, creative advertising, well-designed web sites, big ticket giveaway promotions and publicity buzz-making are all key ingredients & elements of advertising but they are supporting elements. To be effective, supporting elements such as these must be part of a cohesive, comprehensive marketing plan.
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